Svedka's debut marks three firsts, including what it calls the first AI-led Super Bowl ad.

LOUISVILLE, Ky., Dec. 3, 2025 /PRNewswire/ -- The robots are coming, and they're bringing vodka someplace it's never been: the Super Bowl… Sazerac announced today that SVEDKA Vodka will star in the ...

Sazerac, which also owns Fireball and Southern Comfort, is using the Super Bowl to promote its Svedka vodka brand. Svedka has used a robot character named Fembot in past marketing, and the robot ...

Vodka brand Svedka is touting its Super Bowl commercial as the first known ad created “primarily” through artificial intelligence. The Super Bowl spot is the first for a vodka brand in over 30 years ...