Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Simple product packaging designs are becoming a rising trend in this era. By using some amazing tricks, you can create exceptional packaging to highlight your brand. DC Velocity Staff ...

Add Yahoo as a preferred source to see more of our stories on Google. Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard ...

With e-commerce startups breaking into eyewear, beauty, shaving, monthly subscriptions products and more, there will be plenty of need for boxes and packaging. That’s where Pakible, a Y ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...