I fell in love with running. Then the Instagram ads started flooding in.

Find the latest Running Shoes news from WIRED. See related science and technology articles, photos, slideshows and videos.

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Commerce Editor We don’t always have ...

In April 2026, Kenyan runner Sabastian Sawe became the first person to officially run the marathon in under two hours. This milestone was anxiously awaited by the running world. For anyone who pays ...