The Super Bowl is more than a game. It’s the biggest media moment in the country, and Levi's fully captured the entire moment ...

The ad is part of a broader campaign that spotlights culture curators with Levi's products as the anchor.

Levi’s 501s may forever be the best jeans for men, but I must confess: I’ve never found a new pair that fits my body. Over the years, I’ve tried every style, from the 501 shrink-to-fits to the premium ...

The denim brand's "Behind Every Original" campaign also features Questlove clad in a denim-on-denim look.

Levi’s constantly pushes the envelope for denim. In a myriad of ways, the mega-brand continues to innovate, from making jackets that control your smart phone to using lasers to fade denim. One of the ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV). Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary ...

Belts are so ubiquitous now that you might assume they’ve been around forever. But the truth is they’re a relatively recent addition to guys’ everyday wardrobes. Before World War I, most men used ...

Shop Levi’s jeans for up to 76 percent off during the brand’s Presidents Day sale. Shop the 10 best deals on barrel-leg, wide ...

Levi's 2026 Super Bowl commercial focuses on the backside of the iconic denim brand. Shai Gilgeous-Alexander, Doechii, ROSÉ, Questlove and Woody from Toy Story are among the celebrities who lend ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, fashion and culture for more than a century. The newly reimagined space ...

Levi's is a global brand that says it has always stood up for "what's right." But its claim to be an ethical company is now in question following the release of a report from an independent labor ...