Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Soothing sore muscles. Improving mood and sleep. Accelerating weight loss. Vagus nerve stimulation. Wellness enthusiasts, athletes, and maybe even your gym buddy are regularly praising ice baths for a ...

Whether you start your day by dunking your face in a bowl of ice water like a fitness influencer with too much time on your hands or go for a full-body immersion in an ice bath, if you’ve fallen for ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Ice baths could be doing more harm than good, according to new research - The research from the Netherlands reveals a surprising downside of a post-workout plunge for those chasing muscle growth ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

Ice baths have become increasingly popular over the past few years. Fitness enthusiasts and casual exercisers around the world are embracing this trend that was once reserved for elite athletes. Ice ...

Ice baths, or cold plunge tubs, are having a moment. Exercise physiologists have studied cryotherapy, including the effects of ice as a post-exercise treatment, for decades, and emerging research ...

In the ever-evolving landscape of health and wellness, cold therapy has emerged as a powerful tool for enhancing physical and mental well-being. Among the leading products in this innovative space, ...

Celebs who don’t age are a frequent topic around this office. Recently, a certain singer-producer-creative director was top of mind: “How has Pharrell Williams looked 25 years old since he was 25 ...